It’s hard to find things that won’t sell online
Marketing has always been about how to reach (and sell to) an audience. What’s changed, as technology changes, is where you find that audience.
Today, your audience cruises the information superhighway. Over 80% of Americans go online every day. And if you own a mobile phone (like 80% of Americans), there’s a chance you’re one of the 32% who are online “almost constantly.”
Digital marketing is any form of marketing that exists online. It’s how you’ll find the modern audience…and your potential customers.